02 / Original character & storytellingMeet
Meet
Dong Dong.
Dong Dong is an original character I created for NUCSSA, bringing the community’s culture, stories, and student life to life through a warm and playful visual identity.
From comic series to memes, Dong Dong gives everyday student experiences a familiar face — sharing moments of friendship, celebration, and life away from home.
A MID-AUTUMN STORYCLICK TO EXPLORE ↗
A Mid-Autumn Festival away from home: deadlines and unpacked boxes give way to shared hotpot, mooncakes, and a call to family.
One character, many momentsA world beyond
A world beyond
the comic panel.
Seasonal illustrations extend Dong Dong’s visual world, placing the character within familiar experiences and changing surroundings.